In a completely digital and electronic world of communication, it is through content that you educate, inspire, inform and attract customers. The consumer of today is much more sophisticated with regard to media. They do not want to be patronized, coerced, fooled or cajoled. The best way to attract a customer is to tell them the truth, and to be authentic in your presentation. Give them the information (or the entertainment) that they want and let them decide whether you are a solution for them.