Twitter has now become a favorite tool for everyone, including small businesses. If you are looking to grow your tribe and would like to reach new customers, you should use these Twitter Tips to create a powerful marketing strategy to increase brand awareness, leads, and sales.
The good news is that you can make Twitter work for your business. These actionable steps to reach new customers with these Twitter tips will help you attract relevant followers:
1. Write a standout Twitter bio
Never underestimate the power of a well-written bio. People should know what your brand is about at a quick glance, so be creative. You’ve got 160 characters to send the right message and craft an elevator pitch! Here are a few examples:
Enjoying wine responsibly has never been more important for Ponzi Vineyards. One of Oregon’s oldest wineries, they produce world-class Pinot noir, Pinot gris and Chardonnay.
Spirit Mountain Casino is one of Oregon’s tourist destinations. Here they give a concise description of the amenities that will make you walk around to see them for yourself.
2. Use creative headlines
Studies reveal that you can increase conversion rate by 73% using a compelling headline. Be sure to highlight interesting content from your website or around the web. Give your followers a reason to click on that link! You can also tweet seasonal & cultural events, Twitter-only specials, and other promotions.
3. Post fun, visual tweets
The launch of tweets that contain images and display in the stream received more favorites and retweets, according to Buffer. Find a way to add these to your tweeting habits.
This is how Allison Inn & Spa uses images on Twitter.
Here’s how Black Tie Tours is using this media function.
Local businesses such as Dundee Bistro are using it to showcase menu specials, with cherry on top.
4. Use hashtags
Hashtags were originally used on Twitter to tag specific topics and are powerful in directing people to find what they’re looking for. It is now widely used on Google+, Instagram, Pinterest and even Facebook. You can use them to find people with the same interest and will make it easier for others to find you.
5. Find and follow relevant people
Speaking of hashtags, you can use them to reach new customers. For example, let’s say you have a local business in Willamette Valley, Dundee, or nearby areas. Start by doing a search on #WillametteValley within Twitter.
Another way to find people within the area is to filter your search by geography and tweet something like this (follow the exact format): #wine near:”dundee, or”, within:25mi which gives you these results:
6. Join the conversation
Make sure you are following not only industry influencers but also your customers. Get them engaged, retweet content related to your business, thank them when you can, and bring out your brand personality.
7. Use third-party tools
You can automate content distribution using Hootsuite, Tweetdeck, Buffer, and other scheduling tools. Tools you can use to check out people before following them or to keep an eye on your followers are Tweepi, WeFollow, and ManageFlitter
8. Be consistent
Remember, success doesn’t happen overnight. Consistency is key to any marketing campaign. Create a compelling content and engage with others on a regular basis — you will eventually see results.
New to Twitter? Want to start setting up social networking sites for your business? Use our Business Networking Tools.