Buy Local! Despite sites like Amazon.com and large national chains making spending so easy, nothing helps the community thrive more than buying locally. When you buy local for every $100 spent locally, $68 goes back to the community, along with helping local, independent businesses flourish. Below are 3 easy ways to entice local customers to shop with you:
1. Be seen! The first key to getting customers in the door is to making sure they can find you. Having a noticeable sign will help attract new business right off the street.
2. Increase your web presence! Are you on Facebook? Easily found on Google? The Internet and social media sites are a great way to spread word of mouth throughout the community. Non-traditional search engines like Pinterest and YouTube get a surprising amount of traffic and are great platforms to show some creativity.
3. Encourage Internet engagement! Have no fear in asking for Google+ and Yelp reviews or placing a reminder for customers to check-in on Facebook on the counter. Engaging in a conversation online with your customers not only boosts your online presence but also draws in locals who have done their research.
Check out the 3/50 Project for posters, flyers and more ways to encourage buying locally.